EWT & MASERATI

20 December 2022

2022  has brought some stimulating collaborations to Gong such as with EWT agency in Milan – lead by entrepreneur Mako Onfermann – and with the automotive colossus Maserati.

The two projects required our all-round musical consultancy, from DJ sets to synchronisation to the creation of a customised song. Two big campaigns for the launch of two racing cars: the first is none other than the long awaited MC20 Cielo, the iconic cabrio with an adjustable roof, the second is a Formula E car, presented in front of the cathedral in Modena.

As part of the first presentation, a virtual sky was recreated with powerful Led walls and a retro-projected dome. The music by Gong – a mix of krautrock and electronic arpeggios –  kept the guests company from the beginning of this sensory journey. The sound of a helicopter was played in stereo then our original song, “Beyond the Sky”,  made the cockpit roof “explode” with an orchestral and electronic crescendo in the background.

The presentation of the Formula E – the company’s first fully electric racing model –   had a more musical impact, rather than visual. We musically created the anticipation via electronic arpeggios emulating a virtual , future F1 race, with a final “explosion”  unveiling the moment the car appeared.

It’s been a fruitful and electrifying collaboration for us we are definitely keen on doing more with Formula.