ATHLETAE GYMMETRIA

18 April 2019

Seventy-two ceramic dishes video-mapped with Studio Gong music, a mesmerising experience in the beautiful setting of Laboratorio Paravicini, Milan.

This is the first of two projects involving our agency for Milano Design Week 2019: Laboratorio Paravicini, in cooperation with Eligo Studio, has designed a very original collection of luxurious ceramic plates called Athletae Gymmetria, inspired by the early 1900s athletic iconography.
The line is stylised, minimal, almost “art déco” perfectly matching Frameleader’s video mapping of the plates, which are redesigned in a dynamic fashion, as an athletic discipline, and are displayed in a dark, isolated room in the workshop.

The track – released by Studio Gong – is “Back at Night”, a mix of hazy atmosphere, cinema chorus, jungle screams and house beats, all apparently random. The final result is a perfect marriage of musical modern antique and a vision of what the future sound can be in an original context

We got a lot of positive feedback from the visitors of the installation of “5 Vie”, all impressed by the harmony between the past and a constantly changing present.

httpss://vimeo.com/329810859